Jess' mission is to elevate the standard of dog nutrition by helping dog owners nourish their pets. A devoted dog mum to Archie, her beloved Cavoodle, Jessica's journey into dog nutrition was driven by her personal experience trying to find a solution to Archie’s health challenges.

Archie's early years were difficult, filled with tummy upsets and itchy skin. The ongoing vet visits started to feel endless. Archie continued to experience discomfort. Jessica continued to experience the financial and emotional strain of trialling different treatments to no avail. Determined to find a solution for Archie, Jessica immersed herself in the study of dog nutrition. She earned her degree in Nutrition and Dietetics from the University of Sydney, graduating with first-class honours. Her academic background allowed her to develop thoughtful, evidence-based nutrition plans for Archie.

She began adjusting Archie's diet – and finally began to see change. Archie's physical health improved significantly, with Archie experiencing fewer infections. He was noticeably more comfortable and had a brighter demeanour day-to-day. A welcome relief. For Jess, this experience highlighted the need for individualised, wholesome diets for every dog. Inspired by Archie's transformation, Jessica is now committed to helping other dog parents experience the impact that diet changes can have on their dog's health and wellbeing.

Her goal is simple: to ensure every dog can enjoy better health and happiness through proper nutrition plans.